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Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

EX$167

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undefinedThis is the first book to be published on one of the greatest American designers of the 20th century, who was as famous for his work in film as for his corporate identity and graphic work. Saul Bass (1920-1996) created some of the most compelling images of American postwar visual culture. Having extended the remit of graphic design to include film titles, he went on to transform the genre. His best-known works include a series of unforgettable s and title sequences for films such as Alfred Hitchcock's and Otto Preminger's The Man with the Golden Arm and Anatomy of a Murder. He also created some of the most famous logos and corporate identity campaigns of the century, including those for major companies such as AT&T, Quaker Oats, United Airlines and Minolta. His wife and collaborator, Elaine, joined the Bass office in the late 1950s. Together they created an impressive series of award-winning short films, including the O-winning Why Man Creates, as well as an equally impressive series of film titles, ranging from Stanley Kubrick's Spartacus in the early 1960s to Martin Scorsese's Cape Fear and Casino in the 1990s.Designed by Saul Bass's daughter Jennifer and written by distinguished design historian Pat Kirkham, who knew Saul Bass, this book contains more than 1,400 illustrations, many from the Bass archive and never published before, providing an in-depth account of one of the leading graphic artists of the 20th century. This definitive study is eagerly anticipated by design and film enthusiasts.

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