From the Back Cover
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"This book provides a strong foundation for impending
entrepreneurs to aid in
determining the possible positive outcomes of the venture."
–Marcy Freed, President, VitalStim, Inc.
"This book deals very bravely with the rtunity of technology
entrepreneurship. This is a great, courageous effort."
–Jerome S. Engel, Executive Director, Lester Center for
Entrepreneurship and Innovation, University of California,
Berkeley
"Finding Fertile Ground provides a terrifically engaging
perspective on the mindset
of the successful entrepreneur. Scott Shane's well-structured
analysis and thought-provoking conclusions give would-be
entrepreneurs a great set of tools to use in assessing
rtunities and risks. I highly recommend this as a 'must-read'
for
anyone considering starting a new venture."
–David Courtney, Executive Vice President and Board Member of
TiVo, Inc.
"Truly great technology startup rtunities are very rare and
therefore very hard to identify. Scott Shane's new book is unique
because it helps technology entrepreneurs systematically analyze
their idea, step by step through ten major screens, much like the
prospector screens away dirt to expose any nuggets of gold. It is
a must read for entrepreneurs determined to build only great high
tech businesses."
–Ian C. MacMillan, Academic Director: Snider Entrepreneurial
Research Center, Sullivan Professor of Management
The Wharton School, University of Pennsylvania
"If you don't have the money to pay for this book now, give the
bookstore an IOU.
Your chances of being able to pay it back with high interest
will rise with every chapter. The author and I share two core
beliefs: the critical importance of selling, and the need for
potential entrepreneurs to be tech savvy, even if they are not
techie."
–Kenneth P. Morse, Managing Director, MIT Entrepreneurship
Center
The author of over 50 scholarly articles on entrepreneurship and
innovation management,
Dr. Shane's books include A General Theory of Entrepreneurship,
Foundations of Entrepreneurship, Entrepreneurship: A Process
Perspective, and Academic Entrepreneurship. He edits the
Innovation and Entrepreneurship Division of the leading scholarly
journal, Management Science. Dr. Shane holds a Ph.D. from
The Wharton School, University of Pennsylvania.
Most efforts at starting a new business fail. But yours can
succeed if you find the right
business rtunity and understand the key success factors.
This book shows how.
If you're starting a business, your best odds of success are in
high technology industries: not just computing and telecom, but
also biotech, aerospace, electronics, manufacturing and
materials, medical devices, ceuticals, robotics, and other
knowledge-intensive fields. This book is the first complete
framework for entrepreneurs who want to start high technology
businesses.
The author identifies the key factors associated with long-term
success. You'll discover how to identify market rtunities and
competitor weaknesses, evaluate customer needs, manage risk and
uncertainty, predict product adoption and diffusion, structure
your organization, and protect intellectual property. Along the
way, Shane shows how to account for crucial issues such as
network externalities, and the emergence of dominant designs and
technical standards.
Unlike other books on entrepreneurship, this one offers
solutions specifically targeted at high tech startups. There's no
better way to find your best rtunities.
Indispensable tools for every high-tech entrepreneur, manager,
and investor
The right market and more: what it'll take to be "the next
Google"
Assess the market potential for products nobody's even imagined
before
Beat the biggest players–from the smallest garage Overcome your
largest, most established competitors
Create powerful barriers to entry and imitation Keep your
markets to yourself–no matter how big they grow
© Copyright Pearson Education. All rights reserved.
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About the Author
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Dr. Scott A. Shane is Professor of Economics and
Entrepreneurship at the Weatherhead School of Management at Case
Western Reserve University, where he teaches a course on high
technology entrepreneurship. He has taught at MIT¿s Sloan School
of Management, Georgia Tech¿s DuPree School of Management, and
the University of Maryland¿s Robert H. Smith School of Business.
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