- NEW GENERATION: the unique new shape of the Maxtra filter delivers consistent filter flow rate over the life of the filter.
- CLEAN: filter micro-screen reduces release of carbon particle black bits into system.
- FAST: no pre-soaking required to activate filter, saving 20 minutes for filter exchange.
- SAFE: contains silver to provide antimicrobial protection and extend filter life; BPA FREE.
- SUSTAINABLE: MAVEA offers a comprehensive filter take-back; simply download a shipment label and drop filters in the mail.
Product Description
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MAVEA is the new generation of water filtration from Germany,
bringing a new line of filters and systems to North America. The
Maxtra filter is a next-generation filter used in MAVEA Elemaris
and Marella systems, as well as Tassimo brewing systems.
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Clean. Filter micro-screen reduces release of carbon particles
into water.
Fast. No pre-soaking to activate filters. The filter is steam
sterilized and then vacuum-sealed to maintain its ready-to-use
condition.
Safe*. Contains silver to provide antimicrobial protection and
extend filter life.
BPA Free. All filter system components are made from BPA Free
materials and certified safe for use with drinking water.
Consistent. Unique shape delivers consistent performance over the
life of the filter.
* This product does not protect individuals from bacteria,
viruses and other disease organisms
EVOLUTION OF THE FILTER
-----------------------
MAVEA has introduced a new line of advanced pour through pitcher
filter systems and filters that have a numerous advanced design
features to make your filtered water experience significanty
better. These are our Elemaris and Marella pitchers and MAVEA
Maxtra filters.
WQA–certified to significantly reduce chlorine and other unwanted
elements
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How does the MAVEA filtration system work?
New generation of filter technology that is certified by the
Water Quality Association to NSF standards 42 and 53 to reduce:
* Chlorine taste and odor
* Heavy Metals (mercury, cadmium, copper)
* Agricultural s (atrazine, simazine)
* Industrial Pollutants (benzene, tetrachloroethylene)
Optimal mixture of activated carbon and ion exchange resin beads
that work together to improve water taste and reduce contaminants
* Activated Carbon - absorbs chlorine and compounds like
s and pesticides
* Ion Exchange Beads – capture heavy metals and reduce water
hardness
* Silverized - The filter media is silverized to inhibit the
growth of bacteria to maximize the filter life
85% of all households have hard drinking water!
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To dramatically see and taste the difference between regular tap
water and water filtered by MAVEA, try “the MAVEA tea test”. Make
two cups of tea (the higher the quality of the tea, the more
you’ll notice the difference in your results). One cup with
straight tap water and the other with MAVEA filtered water.
Then look at the two teas. You’ll notice that the MAVEA tea is a
clearer, more translucent, appetizing amber color.
Next, taste them. The MAVEA tea will taste better. You’ll notice
the flavor and even the aroma of the tea is crisper and more
perceptible.
MAVEA MAXTRA Filters are featured in select high-end Tassimo
brewers
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Only Tassimo can make coffees, espressos, cappuccinos, lattes,
tea, hot chocolate and iced beverages in about 1 minute at the
touch of one button - MAVEA ensures exceptional flavor every time
and can help prolong the life of other kitchen appliances
including electric kettles, pressure cookers and cookware.
Sustainable: Each MAXTRA filter replaces three hundred 500-ml
bottles. We are also the only company that supports its filters
with a comprehensive filter take-back and recycling program.
Every part is reused. Nothing goes to the landfill. You can bring
your used filter to recycling bins in stores or just mail them
back to us at our expense.
CERTIFIED TO REDUCE:
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* Chlorine taste and odor
* Industrial pollutants (benzene, tetrachloroethylene)
* Heavy metals (mercury, cadmium, copper)
* Agricultural s (atrazine, simazine)
* Limescale*
* Limescale reduction certified in internal tests, not certified
by WQA.
What are the benefits of MAVEA filtered water?
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85% of all households have hard tap water. While safe to drink,
this water may contain substances that affect its taste, smell
appearance and overall quality.
MAVEA filtered water significantly reduces chlorine taste and
odor, making you drinking water clearer and refreshingly
delicious. MAVEA filtered water also improves the taste of
coffee, tea and concentrated beverages!
Even your ice cubes look and taste better! Plus, Mavea filtered
water can increase the life span of domestic appliances by
reducing limescale build up.
Who is MAVEA?
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MAVEA is a subsidiary of the world’s leading water filtration
company that invented the category 45 years ago in Germany.
Today, we serve millions of consumers worldwide, but water
remains our only passion and business. MAVEA products were
introduced to North America in 2009 to offer consumers premium
water filtration experiences.
From the Manufacturer
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MAVEA Maxtra is the next generation in water filter technology;
radically redesigned and re-shaped for greater performance. The
new shape features performance advantages. The filter ingredients
won’t get packed down at the bottom which can cause reduced
filtration efficacy. Moreover, the MAVEA filter is designed to
have maximum contact time with water to provide consistent
performance over the life of the filter. No pre-soaking is
required to activate the filter. The filter has a micro-screen
which reduces black particle release in the pitcher. The filter
is treated with silver to inhibit the growth of bacteria. Our
filters are certified by the WQA (Water Quality Association) to
NSF/ANSI Standards 42 and 53. This means that they have passed
standard tests to reduce chlorine taste and odor, heavy metals
such as mercury, cadmium and copper, agricultural s and
industrial pollutants. MAVEA has business partners who endorse
the reliable performance of the MAVEA Maxtra filters. Select
models of the Tassimo coffee brewing machine also uses the same
MAVEA Maxtra filter to treat the water so the coffee looks and
tastes its best. We recognize that our business is not about a
product, but rather a natural resource. Americans send an
estimated 38 billion water bottles to landfills each year. Each
MAVEA Maxtra filter replaces approximately 300 bottles of water
and could represent 300 fewer bottles in landfill. To take it one
step further, MAVEA has developed an innovative and comprehensive
end-to-end recycling program that reuses 100% of the MAVEA Maxtra
filter materials. Filters can be sent to MAVEA in the mail, or
placed in recycling bins in retail partner locations. Nothing
ends up in a landfill. MAVEA Maxtra filters are also available in
a convenient 3-pack.